MullenLowe named Aaron Reitkopf as president of MullenLowe New York, its newly-opened office on Park Avenue offering full-service capabilities via bundling its creative capabilities with digital development from Lowe Profero and media planning and buying from MullenLowe Mediahub.
Reitkopf takes on the role in addition to his current responsibilities as CEO, Americas of MullenLowe Profero, a position he has self since November of 2010 (before Profero was acquired by IPG and became Lowe Profero, and later MullenLowe Profero). Prior to that he spent eleven years as CEO of KBS, following two years as group account director at Angotti, Thomas, & Hedge.
“Aaron is an inspiring and energetic leader with a deep passion for creativity in all its forms,” said MullenLowe U.S. CEO Lee Newman. “He has a vision for melding the many talents within MullenLowe to create powerful content, technology, programming and experiences that will earn our clients an unfair share of attention. He has a vision for melding the many talents within MullenLowe to create powerful content, technology, programming and experiences that will earn our clients an unfair share of attention.”
“Here in NYC, where agencies famously unbundled years ago, we’re riding a powerful wave of rebundling,” added Reitkopf. “MullenLowe offers clients best-in-class capabilities across the full communications spectrum and the entire consumer journey. High-concept creative, innovative media, web development, design, PR, social, CRM and analytics — all coupled together in a seamless model that maximises brand impact and gives our clients efficiency and clarity of purpose in their agency structure.”