The newly formed Mullen Lowe, the result of IPG merging Mullen with Lowe earlier this month, appointed Lee Newman as its U.S. CEO, AdAge reports. He will be based in Los Angeles and report to Mullen Lowe Global CEO Alex Leikikh, while overseeing former Mullen offices in Boston, Los Angeles and North Carolina and what was Lowe’s New York office. The appointment follows Mullen Lowe (who pitched as Mullen) being named lead creative agency for Royal Caribbean last week.
Newman joins Mullen Lowe from Ogilvy Chicago, where he has served as president for the past three years. AdAge reports that Ogilvy Chicago has not named a successor and that Newman’s responsibilities will be handled by Chairman-CEO Jack Rooney.
Prior to joining Ogilvy, he served a four year stint as managing director of W+K Amsterdam. While with W+K Amstedam, the agency’s clients included Coca-Cola, Nike, Heineken and P&G. Before his stin with W+K Amsterdam, Newman spent time with McKinney & Silver and then GSD&M in the roles of senior vice president, group account director. His time at McKinney & Silver followed over five and a half years with Fallon as an account director. He jumped to that role following over four years as a media supervisor/account executive with Leo Burnett.
“Lee is a great find for our U.S. network,” Leikikh said, in a statement. “He has a terrific creative pedigree with his Fallon and Wieden experience, coupled with significant operational experience running Ogilvy Chicago and Wieden’s Amsterdam office. What’s more, he has over a decade of luxury automotive experience on BMW and Audi, which means our Acura clients will benefit immediately from his expertise.”