MUH-TAY-ZIK|HOF-FER Wins Audi Social and AD2SF Olympics

By Patrick Coffee 

MUH-TAY-ZIK|HOF-FER scored Audi’s US social media account this week.

The agency beat several competitors in order to “continue the Audi legacy of industry-first social media campaigns,” create content, and foster some of that all-important engagement:

At the moment, though, we’re more excited about the agency’s win at the first-ever AD2SF Olympics, where they managed to beat such established parties as R/GA, DDB California, and Deep Focus in what looks like a combination of flip-cup, trivia, and some other unpredictable drinking game.

The purpose was to raise money for AD2SF’s pro-bono Public Service Committee. As Managing Partner Matt Hofherr put it:

“This is the biggest thing that has ever happened to us.”

He meant the trophy.

trophy photo