There are some rare death jokes on display in “17 Minutes,” the new longform Do.com ad, almost an FX brand of humor, not something you’d normally associate with a to-do-list website. An old man in a nursing home rushes to set up a farewell party after an oblivious doctor tells him he has 17 minutes to live. The man uses the collaborative features on the website to contact his friends and get the necessary party paraphernalia It’s edgy, mildly offensive, and pretty funny. There’s also a pregnancy joke that is way too good for a commercial. There were probably safer ways to get the Do.com message across to viewers, but we always appreciate creatives who take risks. Credits after the jump.
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ECD: John Matejczyk
EXECUTIVE PRODUCER: Michelle Spear
CREATIVE DIRECTOR: Diko Daghlian
COPYWRITER: Mike Gallucci
ART DIRECTOR: Stevan Chavez
PRODUCER: Michelle Spear, Kelli Bratvold
ACCOUNT SUPERVISOR: Carolina Cruz-Letelier
DIRECTOR/EDITOR: Paul Trillo
DIRECTOR OF PHOTOGRAPHY: Eric Noren
audio / ONE UNION
SR. ENGINEER: Eben Carr
MUSIC: Bounty Hunter via Ah2 Music We Are The Party via Pump Audio Dont Stop the music via Pump Audio
talent
ERNIE: Lou Spiegal
DOCTOR: Dave Dennison
FRAN: Gene Gore
NURSE: Alexandra Matthew
WALTER: Tom Flynn
EXTRAS: Jim Gibney, Tom Sloane, Heidi Studt, Carolyn Renton, Tom Lehrkind, Phoebe Moyer, Lollie Oritz, Mary Ann Moss, Ronnie, Gail Whang