MUH-TAY-ZIK | HOF-FER launched a new campaign for Method, in collaboration with interactive/digital agency Essence, entitled “Fear No Mess” which launches around the green cleaning brand’s 15th anniversary.
15 and 30-second spots illustrate the “Fear No Mess” tagline with inventive (and often kind of fun-looking) messes such as “Meatball Golf,” which is exactly what it sounds look. This :30 manages to promote the brand’s hand wash, all-purpose cleaner and laundry detergent over the memorable scene.
“Fruit Fan” pushes the same products with a similar approach: A woman selects various items from a shopping cart full of fruit and throws them through a fan at a man on the other side.
Next, the 15-second “Birthday” sees an older woman using a leaf blower on a birthday cake. A room full of guests are subsequently showered in cake and frosting.
It all makes for a memorable approach for a cleaning brand.
The spots manage to mention multiple products, and there’s plenty of room to dream up other fancifully dirty scenarios in future spots.
CREATIVE AGENCY: MUH-TAY-ZIK | HOF-FER
CREATIVE DIRECTOR: Joel Kaplan, Tony Zimney
COPYWRITER: Christopher Penman, Zack Johnson
ART DIRECTOR: Brittany Tooker, Vanessa Hellmann
EXECUTIVE CREATIVE DIRECTOR: John Matejczyk
ACCOUNT MANAGER: Ashley Gullickson
DESIGNER: Charlotte Cooper
PRODUCER: Molly Hayes
STRATEGY DIRECTOR: Matt Hofherr, Rachel Gold (Associate)
MEDIA STRATEGY: Eric Perko
HEAD OF PRODUCTION: Michelle Spear Nicholson
INTERACTIVE / DIGITAL AGENCY
DIGITAL AGENCY: Essence Digital
PRODUCTION COMPANY: THE DIRECTORS BUREAU / CANADA
LINE PRODUCTION: Julia Carrasco
HEAD OF PRODUCTION: Alba Barneda
EXECUTIVE PRODUCER: Oscar Romagosa
MUSIC AND SOUND
SOUND ENGINEER: Pep Aguiló
MUSIC SUPERVISION: Good Ear Music Supervision
AUDIO POST PRODUCTION: IDEA SONORA
EDIT COMPANY: CANADA
EDITOR: Marc Soria de la Torre
POST PRODUCTION / VFX
POST PRODUCTION HOUSE: La Metropolitana
COLOURIST: Marc Morató
PRODUCER: Blanca Ballesté