Muh-tay-zik / Hof-fer CEO, CCO John Matejczyk Is Leaving the Agency He Co-founded

By Minda Smiley 

After a 12-year run, John Matejczyk is leaving Muh-tay-zik / Hof-fer, the San Francisco agency he co-founded where he serves as CEO and chief creative officer.

According to the agency, he’ll move away from his day-to-day leadership position into a nonexecutive chairman role through the end of 2020. It seems as though he has his sights set on directing.

Moving forward, co-founder and chief strategy officer Matt Hofherr, executive creative director and partner Joel Kaplan and director of client services and partner Carolina Cruz-Letelier will take on CEO responsibilities.


“I’ve loved this crazy, wonderful business and all of the awesome people I’ve gotten to work with, especially here,” Matejczyk said in a statement. “It’s time for me to take a breath and join my loving and supportive wife for a reprieve before turning my creative pursuits towards directing. I know. How cliché.”

In April, Adweek spoke with Matejczyk about his experience founding an agency during the Great Recession.

Since it was founded in 2008, Muh-tay-zik / Hof-fer has worked with brands including Audi, DoorDash and Lyft. In 2016, it was acquired by VCCP, a London-based agency.

“John has built up Muh-tay-zik / Hof-fer into a fantastic agency over the last decade and should be truly proud of the iconic work he has created and the agency he founded,” Adrian Coleman, CEO of VCCP, said in a statement. “He leaves the agency in great shape and excellent hands and we all wish him every success in the next chapter of his career. He will be greatly missed.”