MRY Will Not Replace Its CCO with a Drone

By Patrick Coffee 

In case you missed it (you didn’t), MRY made headlines in certain tech media circles this week for a stunt video in which it claimed to have begun hiring drones as employees…and someone was a little perturbed that we didn’t post on it.

Here is CMO David Berkowitz’s guest story on The Verge and here’s the video itself:

The agency also lost its CCO Cedric Devitt to Big Spaceship this week; the latter agency, which seems to be on something of a minor hiring spree, pried VP of tech Vinny DiBartolo away from R/GA as well.

But, as Berkowitz tells us:


“Unfortunately for the drones, their interviews with the creative team didn’t go over that well, but they do hold more promise for delivering coffee. Fortunately, we had some great leadership already in place, and our veteran David Weinstock is now our sole Chief Creative Officer.”

You may remember that, almost exactly one year ago, Devitt released an internal memo to clarify Weinstock’s promotion to the co-CCO position after three years as ECD; since last March, he has overseen creative for all of MRY’s clients “west of the Mississippi.”

While it’s true that most agencies employ “zero drones,” Deutsch LA proved over the holidays that MRY is hardly alone in jumping on this trend…and that drones have questionable taste in whiskey.

deutsch drone