Well, this is news to us, and details are a bit vague at this point (apologies–we’re looking into it), but we’ve been told by sources in the know that New York-based creative/tech-focused agency, MRY (formerly Mr. Youth), has opened up shop in San Francisco. Why? Well, from what sources tell us, the agency has set up shop in SF after it won a review for digital duties for ticket broker, StubHub, which has also worked with fellow Bay Area operation, Duncan/Channon, on broadcast off, tree-centric efforts like this and this. From what we’ve been told, the new operation is dubbed MRY West and as a result of the opening, the agency’s global headcount now tops 500.
If you recall, MRY merged with LBi in the U.S. under parent company Publicis Groupe’s watch just over a year ago and has subsequently hired a new CMO and has joined the agency roster of Jagermeister in the process.