MRM, a digital and direct marketing network within McCann Worldgroup, has let roughly 5% of its staff go across the U.S., according to the agency. Some offices were impacted more than others.
It is unclear how many employees were affected and if other cost-cutting measures have been taken.
The news comes a week after McCann Worldgroup implemented salary cuts, hiring freezes, furloughs and staff reductions across its agencies.
“The current health crisis is constantly evolving and creating significant economic impact. As we navigate through this, we are taking a series of steps to ensure we can appropriately support our clients as well as the long-term vitality of the agency,” McCann Worldgroup chairman and CEO Harris Diamond said in a statement. “These are difficult decisions made in difficult times. Our goal is to service our clients while protecting as many jobs as we can, and we will of course provide as much support as possible.”
Earlier this month, IPG CEO Michael Roth outlined some of the cost-cutting measures that the holding company’s agencies are taking, including layoffs, hiring freezes, salary reductions and furloughs.
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