London’s Mr. President hired Craig Mandell, veteran of various agencies in both the US and the UK, as its newest associate creative director.
The agency’s most recent hire began his career as a music journalist before moving from intern to copywriter at CP+B Boulder, where he worked on Burger King, Volkswagen, and Kraft Mac & Cheese (among others).
He then moved to London after accepting a creative role with BBH, contributing to work for then-client Johnnie Walker before spending two years as a senior creative at SapientNitro and several months working on a project based in R/GA’s London office.
On the music front, Mandell’s most recent claim to fame was the hashtag campaign #DontLetNickleBack, an (obviously unsuccessful) attempt to prevent the band from playing any more shows in London.
The release does not mention accounts, though Mr. President has created campaigns for Bacardi, Dewar’s, The Body Shop, and various other UK-based brands. The agency’s most recent appearance on this blog in March 2014 concerned a campaign created for Bacardi that involved “a live music track using the movements of 100,000 bats” in Austin; no word on how SXSW attendees responded.
Regarding the hire, Mr. President Creative Partner Jordan Bambach writes:
“It’s rare to find creative talent whose knowledge is as broad, talent as sharp, and energy as powerful as Craig. We’re excited he’s joined us to help deliver on our vision of truly differentiating and impactful creative ideas.”