Here’s a quick update to last week’s updated story about Charlie Anderson, who we reported had left, parted ways, what have you with Saatchi & Saatchi X, where he was once listed at CEO, North America, though the agency informed us that his last role at X was EVP/client development officer. Either way, it’s in the past and our speculation that Anderson was joining up with Project: Worldwide has proven true as he has indeed joined said indie agency network as SVP, shopper marketing.
In his new role at Project: Worldwide, which he assumed last week, Anderson will remain based in Fayetteville, AR, but will with the agency’s global spanning Sydney to London to New York in spearheading growth. As mentioned in our previous post, Anderson spent practically his whole ad career (13 years) at Saatchi & Saatchi X prior to joining Project: Worldwide, the latter of which houses agencies including Denver-based digital/experiential shop Motive, Partners+Napier and Juxt.