Moxie CCO Goes on ‘Extended Leave’

By Patrick Coffee 


Moxie, the Atlanta-based Publicis agency that recently hosted a certain dancing Frenchman, appears to have parted ways with its chief creative officer Anthony Reeves.

Reeves, who joined the shop in late 2012 as EVP of creative after Chris Gomersall left for a gig at Facebook, is officially “on extended leave,” but the fact that his executive assistant is also leaving strongly implies that he will not return to Moxie.

Reeves began his career at Grey Worldwide and served as a writer/ACD for various shops including Ogilvy, JWT, and more than one BBDO before joining Rauxa as senior creative/strategy director in late 2003. He later spent nearly four years in the FCB creative department, where he became ECD/VP and worked on AT&T, Western Union, Netflix, Chipotle, and other accounts.

Less than a year after being hired by Moxie, he was promoted to CCO, overseeing the Creative, Experience and Future Experience teams and developing the agency’s “Unit 3C” model.

A source tells us that several other employees were dismissed in addition to Reeves and his assistant.

Here’s the internal memo from Moxie CEO Suzy Deerling, who confirmed the closing of its Columbus, Ohio office in January 20 minutes after our post on the subject went live and three weeks after we began trying to get a statement on the move:

Effective immediately, Anthony Reeves is on extended leave from his position as CCO for Moxie.

We have two strong leaders in the Creative department that will report directly into Suzy Deering.  Renee Blake is the Creative lead on Verizon and Adam Albrecht is the Creative lead on Moxie Core Clients.

Within the Creative department, the following reporting structure changes will be effective immediately:

o   Future Experience will report into Renee Blake.
o   User Experience will report into Matt Fleischman.
o   Unit 3C will report into Solange Claudio.
o   Broadcast Production will report into David Burke.

Effective today, Sasha Von Hanna will be leaving her role as Executive Assistant to Anthony.  For the interim, support for the Creative department will be provided by Ellen Cole.

Please speak with your Department Head or HR if you have any questions.

Thank you,
Suzy Deering