Leave it to Mother NY to come up with yet another quirky title for a new staffer, this one being “Traffic Controller” which translates into the more commonly known post of creative manager. That’s the role Mary King assumes now that she’s joined the Mother camp as its first ever CM. The gold-toothed agency vet launched her ad career as a project manager 25 years ago at Fallon/McElligott before serving as a creative manager at Chiat\Day NY (where she actually had two stints) and W+K Portland, then spending over four years at Ogilvy as creative talent director.
Apparently King will wear multiple hats at Mother beyond her official title according to creative director Bobby Hershfield, who says, “We are thrilled that Mary is here. Her incredible ability to play therapist, conductor, organizer, creative ally and palm reader is so needed and welcomed.”