It was about a year ago (July 29, 2008 to be exact) that we realized the months old Enfatico hadn’t done anything for Dell. Well, a lot has happened since then, with Y&R taking over and all.
So the 90-day deal Y&R CEO Peter Stringham put in place is coming to and end once July runs out. But in the meantime, Mother NY (one of the agencies that worked on Dell ebfore Enfatico came along) has done some work (above) for the client, Dell. When Enfatico first picked up the business, they told Mother NY to keep a lid on the fact that they (Enfatico) weren’t doing any TV work. Not anymore. The piece above was sent right to us. Nothing much to it, but it’s a noteworthy change, albeit minute.
When asked about the change, Mother NY said, “Mother continues to support Dell in many areas of its business including creative work, design and experiential marketing.” Cool, but you were supposed to be done last December, so…
More: “Details on the Enfatico Fold-in; Boone to Stay, But High-level Reorgs to Come”