Mother NY Appoints Sixth Partner

After 18 months at Mother, Angelina Vieira Barocas has been named a partner at the agency’s New York office, joining Andrew Deitchman, Paul Malmstrom, Tom Webster, Michael Ian Kaye and Pernilla Ammann. Barocas, a Six Flags and Bugaboo alum if you remember, joined Mother in August 2010 as managing director in NY. As far as agency experience goes, Barocas spent 10 years on the account side at W+K. Mother co-founder/partner Malmstrom sums it up best in a statement, saying, “Tough like leather, warm like the Portuguese sun. Angie has just the right touch to steer this unruly organism where it both wants and needs to be.”