Mother London Promotes Hermeti and Ana Balarin to ECDs

By Erik Oster 

Mother London announced the promotions of husband and wife creative team Hermeti Balarin and Ana Balarin to roles as executive creative directors effective today, the first time Mother has made such appointments for its London office, Campaign reports.

The duo will join Mother London’s existing management team, including managing director Sara Tate and joint heads of strategy Chris Gallery and Katie Mackay, reporting to the agency’s partners. Creative partners Robert Saville and Mark Waites previously ran the department, along with former creative partner Stephen Butler, who left the agency to join TBWA\Chiat\Day as chief creative officer last year. The Balarins originally joined Mother London on placement back in January 0f 2007, moving from Brazil in the process.

“This is a big deal for Mother London. Handing creative leadership to a new generation is not something Mark and I do lightly,” Saville told Campaign. “In Ana and Hermeti, that decision is a no-brainer; they have it all.”