Mother London and IKEA Learn to Play Together

By Patrick Coffee 

Here’s a light piece to end the week: IKEA recently released a line of products called Lattjo, which includes various games, toys, books and costumes encouraging kids to be self-sufficient in their play habits. As Campaign puts it, such products “can de-stress parents and support children’s development.” There’s even an app allowing kids to play together when they’re apart.

Everyone’s favorite disposable Scandinavian furniture brand has released quite a few weird ads in recent years–especially the work from BBH London and Singapore. This one from Mother London, though, is more playful than campaigns like “bookbook.


Robot Dad just wanted to learn to fly with some help from his kids, who have some pretty cool bat/bird costumes.

The live cartoon style production was interesting too, no?

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