Mother Gets Goofy for MoneySuperMarket

By Erik Oster 

Mother created what is sure to be one of the strangest/goofiest ads of the week with this 60-second spot for MoneySuperMarket, entitled “Dave’s #EpicStrut.”

The spot begins by showing a man, presumably named Dave, from the shoulders up as he appears to strut. As the song “Don’tcha” by the Pussycat Dolls begins, the camera pans out and reveals Dave’s outfit: tight booty shorts and high heels. He continues to shake his thing as he walks down the street deploying ridiculous dance moves, excited by MoneySuperMarket’s deals. The spot is narrated by Sharon Osbourne, who also makes a brief appearance at its conclusion. Clearly Mother was shooting for epic levels of silliness here, and they didn’t miss.

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