I saw the most impressive print ad in New York Mag last night. It’s an advertisement for the Miami Convention & Visitors Bureau. They enlisted a local Miami muralist, Daniel Fila, to paint a mural that highlights the excitement that Miami has to offer and as a couple walks past they begin to step into the mural. The advertisement is part of their Miami Expressions campaign.
The idea is to promote the creative, artistic side of Miami. And they really hit the nail on the head. The mural is beautiful and interesting. And, it was such a brilliant ad that I had to visit the website set up for the campaign, just to see what else was there. The website is just as cool. There this interactive intro to the other artists being promoted on the site. And of course the mural painted for the ad is there. You should check it out and share your thoughts…