-It was nice of the NFL to arrange an exciting football game to go with the ad show yesterday. One of the spots seen only by folks in Texas was from supermarket H-E-B. The grocer managed to get country star George Strait and poke a little bit of fun at citizen space travel at the same time.
In the spot, we see mission control preparing for a rocket launch. As the countdown starts, viewers hear from the captain of the mission saying that the capsule is missing supplies. A vehicle speeds towards the launch pad and delivers a bag of food to the capsule, which contains a guitar-playing Strait, who apparently can’t live without his H-E-B snacks. The spot was made by independent agency Plot Twist.
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-Our creative editor, Shannon Miller, picked the 10 best ads of the game.
-If you’re short on time, check out Adweek’s roundup of Super Bowl spots in under two minutes.
-It’s not difficult for Super Bowl moments to go viral and Adweek compiled the ones that defined this year’s version.
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-As part of our Profiles in Black Creativity, Adweek talked with Montreal agency Six Cinquieme’s president Miro LaFlaga and CEO Ash Phillips.