-A campaign for Truist, a bank that arose from the merger of SunTrust and BB&T, features a big ball of stuffed bears helping people out. The spot, developed by StrawberryFrog and directed by Noam Murro, designed the ball of care bears as a visual manifestation of care. The ball is seen in places where people need a helping hand. The copy states that when you start with care you get a different kind of bank.
-Adweek has named its agencies of the year, with The Martin Agency taking the top spot in the U.S. for the second year in a row. TBWA\Worldwide was named global agency, while Mischief @ No Fixed Address was named the breakthrough agency of the year, and Publicis Italy the international agency.
-Adam&eveDDB has been appointed as baking brand Dr. Oetker’s lead global creative agency and briefed to strengthen its international brand portfolio. The agency will develop a powerful and distinctive master brand strategy for Dr. Oetker and work on its international sub-brands. The business covers 40-plus markets including Germany, Spain, Netherlands, Poland, Italy, Canada and the U.K., where it has sponsored The Great British Bake Off.
-Tinder’s latest product feature, Explore, has launched a new campaign aptly titled “You’re Not For Everyone” by Mischief @ No Fixed Address.
-Restaurant chain El Pollo Loco is cooking up something other than chicken: a new line of merch that celebrates the brand’s Mexican roots.
-WPP is forming a new design entity within the AKQA Group called The New Standard, following the acquisition of branding and design agency Made Thought.