Monday Stir

By Kyle O'Brien 

Give a Little Bit (:45) from Meals on Wheels America on Vimeo.

It’s the season of giving and Meals on Wheels wants to remind people to give to the sometimes forgotten seniors who need their meals delivered. The organization’s “Give a Little Bit” fundraising campaign aims to ensure the local community-based programs receive the support they need to continue their work now and into the future.

Meals on Wheels America worked with the creative agency Public to develop a heartfelt animated ad that shows how a senior’s day is brightened by the human connection that Meals on Wheels delivers. Former Supertramp frontman Roger Hodgson generously gave the organization access to the song for the campaign.

-Adweek explored how agencies in Europe are preparing to return to the office after nearly two years of working at home.

-Pharmaceutical giant Eli Lilly has awarded its U.S. media business to Publicis Groupe’s Zenith.

-Apple’s holiday ad was shot entirely on the iPhone 13 Pro by Hollywood icon Ivan Reitman and his son Jason Reitman.

-The “Nothing Regular” campaign from the NHL features four spots highlighting the moments that separate hockey from the rest of athletics.

-Austrian financial services company Erste Groupe tackles climate change head on in its latest Christmas ad.

-Adweek looks at how Stella Artois scored big in Colombia with its beer and fries marketing restaurant, Frites Artois.

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