-To mark its 40th anniversary media and production house Alkemy X is celebrating by temporarily rebranding back to a 1981 version of itself in a re-imagining of its launch. The campaign includes a temporary throwback to the 1980s logo, a website reskin, a host of social posts and a three-minute anthem film.
The spot features a low-fi production aesthetic and is “hosted” by a convincing deep fake of ’80s acting royalty Joan Collins in her role as Alexis Carrington from Dynasty.
-Media.Monks has merged with creative content marketing agency Miyagi, which will see it form its content practice in Italy.
-Adweek’s 2021 Most Powerful Women in Sports features those who innovate, push for diversity and inclusivity and move sports forward while elevating their teams, leagues, brands and clients.
-Adweek Agencies Editor Jameson Fleming explained how the Coca-Cola media review is impacting the industry.
-Dentsu Group announced that Hiroshi Igarashi is to succeed Toshihiro Yamamoto as president and chief executive, starting next year.
-A book club from drink RumChata features a group dip in the hot tub, a fast-paced ping pong tournament, a live DJ and a free-form karaoke session.
–Alexandra Brown, group strategy director at The Many, reworked her schedule to rewrite the myth of the working supermom.