-Air Miles, a Canadian rewards program, is introducing its transformed brand identity with a whirlwind campaign titled “It’s All Gravy.” Created alongside agency Broken Heart Love Affair, the spots opts for opulence in order to show the value of the rewards. The campaign will run across a multitude of channels including TV, online video, social, YouTube and in-person activations.
–Streaming services for Disney and Discovery are battling out their subscriber churn as it comes down to the kind of content and knowing how to build their viewer habits.
– As the holiday season approaches, FedEx is looking for seasonal workers. Luckily, one NBA mascot is in need of an extra gig.
– 30+ forum members will evaluate ‘new measurement yardsticks’ being developed by NBCUniversal.
-U.K. product review publisher Which? is urging people to ‘see sales in a different light’ and buy with sustainability in mind this Black Friday.
-Adweek