Monday Stir

By Minda Smiley 

-Doritos is usually really good at Super Bowl advertising (thanks to its agency in the U.S., Goodby Silverstein & Partners). The brand is not very good at advertising during a pandemic (thanks to its agency in Israel, Leo Burnett). Call us sensitive, but this missed the mark in so many ways. Video above.

-Speaking of Leo Burnett, the agency recently won creative duties for U.S. Cellular.

-IPG CEO Michael Roth sent a memo to all of the holding company’s agencies on Friday to address cost-cutting measures. He didn’t specify which agencies have been or will be affected by layoffs or furloughs, instead stating that shops across its markets have been impacted to various degrees.

-Barbarian has tapped AKQA’s Resh Sidhu to serve as executive creative director.

-According to Campaign US, some research recently conducted by McCann found that “mistrust in media is dropping as the COVID-19 crisis continues.”

-Burger King has a new target audience: students who are out of class during the quarantine lockdown.

-In more Burger King news: The fast-food chain’s CMO told Digiday it has “stopped being so strict about brand positioning” during coronavirus.

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