-For the launch of his new single, “Todo O Nada,” reggaeton singer Lunay teamed up with Toyota to create the song’s official music video featuring the 2021 Toyota Corolla Apex Edition. In a twist, fans can assume the role of one of the video’s leading characters through face-swapping technology.
Lunay fans can experience their own version of the video game-inspired music video by following Toyota’s social media channels (@ToyotaLatino) or by visiting a mobile site and place their face in the shareable videos in a campaign from agency Conill. Everyone who registers is entered for a chance to be part of an exclusive virtual meet and greet with Lunay later this year.
-As the delta variant continues to spread across the globe, agency leaders are reconsidering when people can safely return to the office, and Adweek spoke to 11 agencies to learn about their current return to office plans.
-Superman star Henry Cavill’s dedication to fitness has landed the actor a gig as supplement company MuscleTech’s newest global brand ambassador and chief creative director.
-Adweek announced the winners of its 2021 Brand Genius award, as well as the recipient of Brand Save, its annual recognition of standout work in the nonprofit sector.
-Cat food brand Whiskas has made an entire playlist of music that is scientifically proven to appeal to cats.
-Fintech startup Credible is launching its first national ad campaign and introducing its first mascot, a “Credibull” who dishes out financial advice.
-Specialist media company Future PLC has acquired the publisher of consumer and B2B titles such as The Week, Kiplinger and Money Week—Dennis Publishing—in a deal valued at 300 million pounds.
-Muse by Clio spent two minutes with Emma Eriksson, co-head of creative at Forsman & Bodenfors New York to learn more about her background, her creative inspirations, and recent work she’s admired.