Monday Stir

By Kyle O'Brien 

-The Olympic stars are on display not only in Tokyo but in advertisements as well. Soccer star Rose Lavelle is the new brand ambassador for Icy Hot, and her skills are on display in a spot for the topical pain reliever. The ad, by creative AOR Terri & Sandy, shows Lavelle dribbling the ball through both chilly and searing landscapes before scoring a goal with a wicked kick.

The campaign was created in partnership with Salutem, United Entertainment Group and Havas Media, and was directed by award-winning director Henry Hobson of MJZ.

-WPP CEO Mark Read talked with Adweek about the company’s data-focused shift toward a new digital age.

-In the latest podcast episode of “Yeah, That’s Probably an Ad,” U.K. bureau chief Stephen Lepitak is joined by founding partner, chairman and creative director of Beattie McGuinness Bungay, Trevor Beattie about how to market commercial space travel.

-The organizers of Cannes Lions have agreed to make access to its website section displaying creative campaigns free to members of the advertising industry under the age of 30.

-With the Olympics underway, retailer Dick’s Sporting Goods, with the help of Anomaly, has released a wide-ranging campaign that continues its message of empowering women athletes.

-A Netflix stunt was designed to scare the public in Milan in promotion of its new Italian film A Classic Horror Story.

-There’s still time to register for free for Adweek’s NexTech event to hear from brand executives and technology leaders.

-Digiday asked a group of executives to select either three music tracks or nominate a podcast that got them through the pandemic.

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