Monday Stir

By Kyle O'Brien 

-Domino’s, the pizza chain that famously offered a 30-minute delivery guarantee way back in 1984, has issued a new time-based offer, this time on its carside delivery.

Domino’s Carside Delivery 2-Minute Guarantee lets people check in when they arrive at the store, then a Domino’s team member will head to their car in less than two minutes or the next pizza is free. To promote the program, WorkInProgress made a series of ads stating that the Domino’s team members will get that delivery there in rain, snow and even through a herd of wild animals or a group of bears.

In addition, Domino’s and online betting service DraftKings Inc. have launched Domino’s Carside Delivery 2-Minute Guarantee Over/Under Challenge, giving customers the chance to predict if Domino’s Carside Delivery nationwide will be quicker than two minutes, more or less than 80% of the time, for the chance to win a share of $200,000.

-Cannes has wrapped up its first virtual event, and if you missed any of the awards, catch them all with Adweek’s coverage.

-Adweek’s Cannes coverage team gathered after the virtual event was over to discuss the winning campaigns in the latest Yeah, That’s Probably an Ad podcast.

-Now that Carolyn Everson has left Facebook, the search is on for her successor is on, and the company—with a raft of qualified ad execs internally—has some interesting choices to consider.

-Timed to correspond with the release of long-classified documents about federal investigations into UFO reports, Oreo’s latest responsive marketing campaign asked fans to vote on what exactly should go into an offering to any aliens that may invade our planet. It was then placed in an Oreo-branded crop circle.

-In other Oreo news, the Mondelez cookie brand is working with LGBTQ+ community organization PFLAG National and a group of creators on a series of images called “Proud Words.”

-After 18-months of claims, counterclaims and overall confusion, Google has granted what many in ad tech have hoped for: a reprieve from phasing out third-party cookies.

-In its latest ‘Future of Work” series article, Digiday looks at flex work options and warns that bosses who resist hybrid work options may do so at their own peril.

Advertisement
Advertisement