-While masks are coming off all over the U.S., Toronto is still feeling the effects of the Covid-19 lockdown. The city has had some of the strictest and longest-running lockdowns in North America, greatly affecting its many small businesses. Indoor dining has been banned since October 9, non-essential retail stores have been restricted to curbside pickup only, and hairdressers have been shut down since November 23.
A new campaign is a reminder that shopping local could mean the difference between life and death for many independent businesses, some of which are on the brink of closing forever. Created by Toronto agency Berners Bowie Lee for the Toronto Association of Business Improvement Areas, “Buy Toronto Time” shows many of these shuttered businesses, urging people to take action.
-Air carrier Virgin Atlantic has named Lucky Generals as its lead creative agency to take charge of the development of a multimarket brand platform and framework and shape communications for the business.
-Adweek takes a look back at the chaos that was the 1991 Clio Awards.
-After a two-year negotiation with French competition watchdog Autorité de la concurrence, Google pledged to make changes to part of its ad-tech stack Google Ad Manager in order to level the playing field.
-The virtual presentation of Cannes Lions that will run this year in place of a physical week-long event will feature an online network and meet-up space to facilitate community building within the industry.
-As TBWA Worldwide has increased the number of strategists/planners companywide by 34% over the past four years, the agency is entering what it calls phase three of their multi-year plan to commit to a “disruptive” future.
-Inspiration for the next great ad can truly come from anywhere. Just ask Reese’s Peanut Butter Cups and creative agency Anomaly Toronto.
-The Drum found out what the five major holding companies are doing in terms of vaccination policies.