Monday Stir

By Kyle O'Brien 

-Summertime is snack time and fine meats company Creminelli is looking to stay competitive in the charcuterie segment with its most robust national marketing effort to date. Milwaukee-based independent agency Hanson Dodge has developed a new campaign to appeal to the food-obsessed snacker. One film asks if you learned your butcher’s name before your brother in-law’s, and if so, the brand’s meats are your kind of snack. Another says that if you post more photos of food than people, Creminelli snacks are for you.

-Horizon Media is driving its Project Embrace, an agencywide effort taking a more inclusive approach in designing media strategies to help clients effectively reach multicultural audiences and support minority media to compete for marketers’ spend.

Havas Creative has named Mark Sinnock as its global chief strategy officer, tasked with overseeing the creative network and further integrating the business’s customer experience network.

-FCB has selected Omnicom veteran Tina Allan as its first head of data science and connections.

-Despite talk of shopping malls going the way of the dodo as people turn to e-commerce, M&M’s is investing in the future of physical retail by buying a space at the Mall of America.

-British family holiday destination Center Parcs, which owns five villages across the U.K., has rehired Brothers & Sisters to be its lead creative agency, four years after it moved its business to VMLY&R.

Julie Wenah has joined Facebook’s civil rights team as associate general counsel, civil rights, and product lead. She spent the past four years at Airbnb.

-Campaign US reports that healthcare company Cigna has consolidated its global enterprise marketing account with IPG. Cigna will utilize resources and talent across the IPG network.

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