Monday Stir

By Kyle O'Brien 

-Denver agency Cactus reached back to the macho ’70s for its latest spots for the Colorado Lottery. “Winning Country” comes complete with shaky audio and requisite footage of guys in cowboy hats and snowy mountain peaks, with a big dose of uncomfortably cheesy fun.

Cactus has been working with Colorado Lottery for 15 years and, according to Shea Tullos, Cactus creative director: “Typically, our campaigns are created to generate excitement about a new game or game change. ‘Winning Country’ is a celebration of our state as much as our state lotto.”

Adweek U.S. Media Agency of the Year Wavemaker turned to a GroupM veteran, Valeria Mares, as its new U.S. head of content.

-In a column for Adweek, Elyssa Seidman, strategy director at Motive, writes that workers may not be willing to give up the free time they got used to during the pandemic, and that a solution might be mandatory time off.

-While marketers are eager to move on from the melancholy tone of pandemic advertising and start instilling optimism, they must be careful with their timing and balance creativity and responsibility.

-Adweek explores Discover’s upfront centerpiece, Chip and Joanna Gaines’ Magnolia Network, and its upcoming launch.

Liz Taylor left Leo Burnett recently, replaced by Chaka Sobhani. And now, Taylor has taken the helm as Ogilvy’s global chief creative officer, replacing Piyush Pandey, who is taking on a new role as chairman of global creative.

-Pop superstar Joe Jonas moonlights as a cheesy TV weatherman in a new ad for Tanqueray Sevilla Orange.

-Digiday analyzed the most recent earnings updates from the world’s top 10 ad spenders, according to COMvergence data.

-After culling through over 100,000 doggy submissions, Budweiser has chosen the winner of its Pupweiser holiday can casting call. The dog that will have its fuzzy face on 2021 holiday cans of Bud is Wilson, a Saint Bernard from Morrison, Colorado.

Wilson, who likes carrots and playing in the snow with his dog siblings, was chosen for his regal look and his festive wreath collar. Even Budweiser’s Dalmatian predicted Wilson’s win by sniffing out his can. See the video here. The Pupweiser cans will be available nationally this fall.

To celebrate Pupweiser, Budweiser donated $25,000 to Pets & People Foundation, a nonprofit that offers pet-assisted therapy visits to people who could use some healing joy. Consumers can still see what their pup would look like on a Budweiser can by visiting us.budweiser.com/pupweiser.

Wilson wins the Pupweiser holiday can competition.

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