-With seven lives lost to home fires every day in the U.S., the American Red Cross is trying to make sure everyone stays safe in their homes. “The Great Escape,” made in partnership with BBDO New York and directed by Noam Murro, shows life sized dolls all practicing a fire drill, which turns out to be from the imagination of a child at play.
The work will run online and will include the video and GIFs, and even features a TikTok challenge to see if users can get out of their houses faster than the video character.
-The chief brand officer at Denny’s talked with Adweek about naming Anomaly as its creative agency partner.
-Did you watch the awkward Oscars? If so, you may have seen Google’s two ads, both of which packed an emotional punch, created in-house by Google Brand Studio.
-With the need to get outdoors continuing, thanks to the pandemic, a new campaign for digital outdoor guide AllTrails makes finding the best hiking, biking and running trails easier. A new campaign from San Francisco production company Avocados and Coconuts for digital outdoor guide AllTrails shows people enjoying the outdoors, from wave-crashing beaches to tranquil forests and even wheelchair accessible trails, and gives them “10,000 Reasons” why they should get outside (aside from the obvious being stuck at home too long and CDC guidelines).
-On the latest episode of the Adweek podcast, Yeah, That’s Probably an Ad, host Ko Im is joined by Brooklyn-based LCSW therapist Elle Bernfeld, who specializes in therapy for creative professionals.
-As a follow up to the Earth Day brand buzz last week, Adweek partnered with Harris Poll on a survey to gauge consumer sentiment on proposed solutions to littering and pollution from single-use fast food containers and found that brands have much to gain from reducing their use.
-After a smart influencer video for skincare line Eos went viral recently, the brand is back, with a new video from Mischief @ No Fixed Address. This one, as reported by Shoot, shows a series of women singing about how glad they’ll be to get back to the awkward and mundane things they used to do before the pandemic.
-Digiday uncovered the potential winners and losers after Apple implements its new privacy changes today, and it’s clear that mobile advertising will look different moving forward.