-McCann New York enlisted Hollywood professionals including director James Gray (Ad Astra, The Lost City of Z) and award-winning colorist Alex Bickel (If Beale Street Could Talk, Lady Bird, Moonlight) for its “$1,000,000 Premiere” campaign for the New York Lottery centered around a movie trailer-inspired ad (video above). The campaign is running across broadcast, OOH, print, radio, social and digital channels.
-Somebody worked really hard on Adweek’s 2021 Media All-Stars features, so go read about this year’s winners:
- As Media Executive of the Year Sasha Savic, U.S. CEO for MediaCom, helped MediaCom manage to not only avoid layoffs, but grow on the year in the U.S., while bringing on new business and growing with existing clients such as Uber.
- Adweek’s 2021 Media All-Stars Rising Star, Mediahub integrated media supervisor Raquel Wilbun helped clients navigate the complexities of 2020 while shaping the IPG agency’s internal operations through her involvement in the employee resource group Black@Mediahub, which she co-founded.
- The rest of the 19 individuals honored for Adweek’s 2021 Media All-Stars awards include a talented batch of media agency professionals who helped guide clients through crisis.
-GroupM’s Wavemaker expanded its leadership team in North America, bringing on Alex Norman in the newly-created role of chief growth officer, North America and hiring Delphine Fabre-Hernoux as chief data sciences officer, North America.
–Barilla named Publicis Italy as its lead global creative agency and debuted the first work from Publicis following the designation.
-Agency leaders weigh in on what clients want right now as the world gradually opens up with the vaccine rollout.
–Dentsu introduced a Data Enabled Linear TV Activation tool to consolidate audience-based buys across networks.