Monday Stir

By Minda Smiley Comment

-A group of agency friends in Los Angeles put together a “love letter” to the city as it feels the impact of coronavirus (video above).

-Giant Spoon has laid off 20% of staff because of the pandemic, according to Ad Age.

-In other layoff news, Campaign US says Publicis Groupe “will not make job cuts in the next week” despite rumors.

-TBWA\Worldwide announced the appointment of two chief strategy officers: Agathe Guerrier and Emma Montgomery. It has also named Deepthi Prakash as global director of product and marketing.

-Marketers and agencies are trying to strike the right tone with their messaging right now.

-The Drum has put together a “freelancer’s guide to the coronavirus downturn.”

-Business Insider got its hands on a leaked memo from PR firm Weber Shandwick that reveals guidelines for pitching reporters during the coronavirus.

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