-TBWA\Spain throws a typical test drive on its ear. A special edition Ford Explorer in the country comes with a PlayStation 5. A three-minute ad subverts the format with various characters like zombies, a Kraken, an evil robot, a warrior and more.
“A limited-edition car that comes with a PS5 is not a normal car, so it didn’t deserve a normal presentation,” said Juan García Escudero, CCO in TBWA\Spain. “I think it’s going to be a good surprise for the audience of TV motor programs.”
-Canada’s (and Fast Company’s) Jeff Beer doesn’t sugarcoat it: Facebook is the worst brand of the year.
–CMO revolving door prediction. Bozoma St. John will move again (but we don’t think so).
-Some pretty deft trolling from Budweiser. If you were a goalie that let in any of Lionel Messi‘s 644 goals for his club (Barcelona), you received a custom bottle with the numbered goal(s) you let in. The stunt commemorates Messi breaking Pele‘s long-standing record of the number of goals for a single club.
644 goals. 644 custom beers. 160 goalkeepers.
Leo Messi delivers on the pitch. We deliver off the pitch.
A custom bottle for every goalkeeper.#BeAKing #Messi #KingOfBeers #KingOfFootball pic.twitter.com/hfIwp4lmh3
— Budweiser Football (@budfootball) December 24, 2020
.@budfootball… thanks for the beers.🍻 I’ll take it as a compliment. 😉 We have great battles over the years! Congratulations on breaking the 644 record #Messi! it really is an unbelievable achievement. Cheers! #BeAKing #ad pic.twitter.com/Rvz2kSv23B
— Gianluigi Buffon (@gianluigibuffon) December 24, 2020
-Almost 70 years at one agency. Wunderman Thompson’s Ginny Barr retires at 93.
-Maybe file this one under “2020 bad ideas.” Tesla owners can now customize their horns. Choices include (pauses to shake head) applause, “tada,” “La Cucaracha” (good Lord), a goat or (pauses, sighs, hangs head) a fart. Tesla owners are now officially insufferable.
-And here’s what political advertising looks like in Georgia. Oy.
