Monday Stir

By Minda Smiley Comment

-GS&P has created an Instagram AR lens for HP that lets parents and kids have some fun with the boxes that gifts come in. Parents who print out a “Magic Snowmobile” illustration can stick it on a box, couch, craft or other object, then use the brand’s Instagram lens to bring a wintry scene to life. See how it works in the video above.

-The end-of-year roundups are out in full force. Ad Age looks at the biggest agency implosion of 2020 and five of this year’s most memorable industry scandals.

-This Fast Company piece explores why “being stuck at home drains your creativity.”

-Tampa Bay won’t get a traditional Super Bowl, but it’s still spending like crazy.

-What did 2020 teach 4A’s CEO Marla Kaplowitz? Find out in The Drum.

-A Digitas design team has reimagined uniform branding for every team in the NBA.

-ICYMI last week, find out how Jerry Seinfeld’s New York Times op-ed became a 6-story billboard on the Upper East Side.

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