-Fast-food fried chicken brand Bojangles relaunched its brand with a campaign kicking off with this “Tick Tock Boom” spot (video above). Bojangles appointed Greenville, S.C., agency EP+Co as its creative AOR last year.
The new ad features the first celeb to voice Bojangles’ “It’s Bo’ Time” tagline, namely Nascar star Dale Earnhardt Jr., whose appearance begins a new relationship with the brand.
“Bojangles and I go way back, including sharing Carolina roots. We’re even about the same age,” Earnhardt said in a statement. “Families rely on Bojangles for its delicious food and neighborly service just like they rely on Nascar for its incredible action.”
“We recognize we are living in difficult times,” added Bojangles CMO Jackie Woodward. “However, we also know food has the power to bring people together, and we believe the time is right to introduce our fans to a modern Bojangles that provides delicious Southern meals for the whole family at a great value.”
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