-Copacino Fujikado welcomes a new MLB season for the Seattle Mariners with a series of ads running across social channels and on broadcast (video above).
Production company Vossler and Copacino Fujikado just narrowly squeezed in the shoot before spring training shut down this year and focuses on the franchise’s rebuilding efforts as the youngest team in the MLB. Credits at the end of the roundup.
–Adweek talks with Mark Penn about the Facebook boycott, the pandemic and MDC Partners’ approach to addressing systemic racism.
-The 3% Movement lists steps to move toward a more antiracist workplace.
-Adweek lists the most innovative and relevant ad-tech and mar-tech companies.
-Muse by Clio runs through last week’s trailers and posters.
-Ogilvy and Yale established an Ogilvy Fellow at the Center for Customer Insights at Yale School of Management fellowship, with the agency network also appointing former IBM exec Jon Iwata as a senior adviser.
Credits
Agency: Copacino Fujikado
Chief Creative Officer: Mike Hayward
Group Creative Director: Andrew Gall
Senior Art Director: Andy Westbrock
Senior Integrated Producers: Patti Emery, Mackenzie Huff
Account Director: Chris Copacino
Account Executive: Joey Gale