-Quiet Storm launched the latest in its “Kids’ Voices” series of campaigns for Haribo, featuring a pair of bored policer officers making a dull shift more fun (video above). Kicking off on broadcast in the U.K. today, the campaign will run through October.
“We’re in the seventh year of the Haribo Kids’ Voices campaign and all the research shows that it’s still working hard for the brand, performing significantly above norms for recall, branding and crucially, enjoyment,” Quiet Storm founder and ecd Trevor Robinson said in a statement.
“It’s very unusual for a brand to have advertising that is so beloved by consumers, where each new installment is eagerly anticipated,” added Haribo managing director Jon Hughes. “‘Kids’ Voices’ still serves Haribo well and really proves the power of developing long-term creative ideas.”
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