Monday Stir

By Erik Oster Comment


-Quiet Storm launched the latest in its “Kids’ Voices” series of campaigns for Haribo, featuring a pair of bored policer officers making a dull shift more fun (video above). Kicking off on broadcast in the U.K. today, the campaign will run through October.

“We’re in the seventh year of the Haribo Kids’ Voices campaign and all the research shows that it’s still working hard for the brand, performing significantly above norms for recall, branding and crucially, enjoyment,” Quiet Storm founder and ecd Trevor Robinson said in a statement.

“It’s very unusual for a brand to have advertising that is so beloved by consumers, where each new installment is eagerly anticipated,” added Haribo managing director Jon Hughes. “‘Kids’ Voices’ still serves Haribo well and really proves the power of developing long-term creative ideas.”

-Here are the winners of Adweek’s first annual Retail Awards.

-In rare cross-party consensus, most Americans agree they don’t want political campaigns microtargeting them.

-Publicis Groupe acquired management consultancy Third Horizon.

-The New York Times says its ads sales are dropping due to coronavirus concerns.

-Wunderman Thompson West evp, product and service design and head of innovation Jason Brush explains what the agency learned by bringing the Red Cross to Fortnite.

-BBDO Aukland hired Henry Kozak as strategy director. 

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