Monday Stir

By Kyle O'Brien 

Kumail Nanjiani doesn’t mind cheating, so long as he has Quest Snacks. Nanjiani is out to prove that there’s such a thing as a “good” cheat, without compromising on taste or nutrition, because with Quest Snacks, “It’s Basically Cheating.” Quest and its newly appointed creative AOR BBH USA are launching the first campaign from the new partnership to let everyone know it’s possible to have great taste with Quest’s protein-packed snacks. In a new long-form spot, Nanjiani kayaks across a lake, performs gravity-defying ice skating tricks, and builds a sandcastle 40 feet tall. All made possible by the help of tugboat drivers, intricate hydraulic machinery and construction crews, with delicious Quest bites in hand to aid in the cheat of delivering the unthinkable.

-Is MediaLink still MediaLink without Michael Kassan? ADWEEK looks at what might be next after the fallout from the split.

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-Tonies, an interactive audio platform for children, has named creative business Anomaly as its agency of record to support its global growth ambitions.

-ADWEEK has a new editor in chief, as it has hired Ryan Joe, formerly of Business Insider and AdExchanger.

-FCB Chicago has a new chief creative officer, having hired Pedro Pérez, formerly of Dentsu Creative.

-In Marie Kondo’s latest venture, she repurposes empty pasta boxes as packaging to ship clothes for pasta brand Barilla.

-Most people celebrated St. Patrick’s Day on Sunday, but Colin Jost and Michael Che decided to host St. Patrick’s Eve for Jameson.

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