Monday Stir

By Kyle O'Brien 


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A post shared by Lipton Iced Tea US (@liptonicedteaus)


-Nobody likes a dry turkey on Thanksgiving, especially football star Adam Thielen. The wide receiver went viral after getting caught spitting out dry turkey at the end of last year’s Thanksgiving game. To avoid that happening again, Thielen is now partnering with the official iced tea sponsor of the NFL, Lipton Iced Tea, to ensure he, and all of America, has the juiciest turkey possible this Thanksgiving. “I’m on a mission to tackle dry turkeys by partnering with Lipton Iced Tea, which is not only my favorite iced tea, but now my favorite turkey brine,” said Thielen. Lipton Iced Tea’s culinary team did the research by combining salt with Lipton Iced Tea Half and Half or Lipton Iced Tea Lemon for a juicier turkey.

-Dow Jones has selected three new agency partners—Mother, Mediahub and TBWA Worldwide subsidiary EG+–following a review it launched in March.

-Check out the latest epic effort from Apple for its “Shot on iPhone” series. It’s an ode to Hollywood crews after the long strike ended.

-Coca-Cola has rolled out its third generative AI initiative of the year, this time as part of a global holiday campaign.

-Rodney Mason, vp and head of marketing, Brand Platform at LTK, writes about what brands need to know about creator marketing in 2024.

-At last week’s NexTech, Uber and Spotify unveiled more evidence that people, especially younger generations, are gravitating toward longer-form content.

-To promote positive mental health and encourage more open discussion between men, Yeastie Boys—the smallest multi-national brewery located in New Zealand—has partnered with VML to make a drinkable bunch of flowers called “Blokequet.” In a country like New Zealand where self-harm among blokes is high, Yeastie Boys sought out to give men a reason to socialize over a beer—to really connect and talk with each other. Blokequet is being sold as a limited edition release. The new drinkable bunch of flowers, brewed with earl grey blue flower. Each can sold is also a donation to the I Am Hope foundation, supporting the youth of New Zealand and the leaders of tomorrow.

The Blokequet, from Yeastie Boys, encourages sharing among men in New Zealand.