-October is Colorado Lottery Conservation Month, and to honor their commitment nature conservation the Colorado Lottery has launched its newest campaign, created by long-time agency partner Cactus, that features the new TV spot “Wilderness Convenience,” as well as radio, digital OOH, social, digital, web and digital POS. With the goal of helping Coloradans discover all the Colorado Lottery does to positively impact the places they work, live and play, the spot depicts with a young woman wandering into a convenience store to buy a lottery ticket only to discover the store has been mysteriously transformed into an idyllic forest.
Cactus also released the latest retro ad for the lottery’s “Winning Country” camapaign.
-As part of Adweek’s “Building a Better Agency” special feature, a video with Autodesk chief marketing officer Dara Treseder and Opinionated chief growth officer Kate Higgins looks at the relationship between brands and their agency partners.
-Adweek looked at three sustainability sticking points that will define our industry’s green contributions.
-At Social Media Week Europe, Natalie Wills vp, brand, Booking.com, emphasized the brand’s deliberate year-round commitment to investing in the LGBTQ+ community.
-Toyota has locked in the automotive category exclusivity with the NFL.
-Agency SS+K and Noble People teamed up with Smartsheet, an enterprise work management platform, to launch a creative brand campaign “Operate at Peak Human.” In a cultural moment when employees and employers are both struggling with new dynamics and about what the future of work should look like, Smartsheet takes a simple, human look at how organizations can get results: to help everyone “Operate at Peak Human.”