Monday Stir

By Kyle O'Brien 

-The Navy’s ongoing recruitment of Gen Z continues with Season 3 of its “Sailor VS” series that pits some of YouTube’s top creators and influencers against similarly skilled Navy sailors in challenges of speed, skill, and smarts. The third season sees three challenge films, as well as corresponding career films. See the trailer above.

-Uber Eats and PetSmart hosted a house of treats for pets, a pop-up that served as part showcase for the treats available to pets of all varieties on Uber Eats.


-At Brandweek, Donald Faison and Zach Braff talked about the creativity on set of their T-Mobile spots with the brand and director.

-Also at Brandweek, Thor actor Chris Hemsworth and Andrew Sugerman, CEO of Hemsworth’s fitness app Centr, sat down with Adweek to walk through their multifaceted approach to wellness.

-The first wave of ads for the NFL season are out and include efforts from Visa, T-Mobile, Gatorade and Lowe’s.

-To celebrate the spookiest time of the year, food and beverage company Chobani updated several flavors of its Chobani Flip yogurt four-packs with AR-enabled Halloween packaging.

-Speaking of the Navy, Navy Federal Credit Union has just launched the sequel to “A World Without” campaign. It brings a new twist to the age-old saying, “You don’t know what you’ve got ’til it’s gone.” Rather than the category norm of showcasing an ideal life made possible by financial institutions, the spots imagine a world without Navy Federal Credit Union.