Monday Stir

By Kyle O'Brien 

-NJM Insurance is continuing its “No Jingles or Mascots” and its agency partner Brownstein released the latest round of work for the campaign. With two new spots that feature relatable moments (with a twist), the campaign stretches across TV, radio, digital, OLV, and social media. In one, a couple is lying in bed looking up at the sky, imagining that one looks like their insurance company’s puffin mascot. In another, a little girl warns that there is a mascot under her bed.

-Saxx, a premium underwear brand, bought Walter White’s underpants at a prop auction recently for $32,500 and promptly blew them up.


-On the latest episode of Champions of Change, Adweek senior TV reporter Mollie Cahillane is joined by Arielle Chambers, founder of media platform HighlightHER.

-Revolving Door Roundup is now on the Adweek site, and Friday’s version rounded up the latest personnel moves.

-As companies shift to more circular systems, a new set of terminology is emerging to help define how that plays out across industries.

-While cookie deprecation threatens to upend the digital advertising economy next year, ad buyers are still taking a relaxed approach to test audience targeting alternatives.

-Online virality—while it can be exciting and fun—should also be weighed carefully by brand leaders when making business decisions.