-Many basketballers came up on their neighborhood outdoor courts. A new spot for Jack Entertainment’s sports betting app, betJack, captures the fleeting moments of glory from those formative moments. The spot, “Baller” from Fusion92 presents betJack as the go-to betting destination for Ohio sports fans. The spot highlights a guy who looks to make one basket in front of his partner, with the insight that “Ohio has given us some of the greatest athletes in history, and while that might not be you, you can even the odds at betJack.”
-Adweek talked with a cross-section of executive creative directors from agencies around the industry to see what the position entails and how they are moving creativity forward.
-A documentary produced by Wieden+Kennedy, Angel Applicant, has won a top prize at South by Southwest this year.
-“The Giving Bag,” created in partnership with Ogilvy New York, highlights Ikea’s iconic blue bag through the eyes of a young boy and his family.
-Captain Morgan has launched its largest-ever responsible drinking campaign, with help from Vice-owned agency Virtue.
-In collaboration with Team X Thailand, Mercedes-Benz is launching a series of pop-up motor shows and parking their latest models various areas.
-Adweek uncovers what brands can learn from Mastercard’s accessible card design.
-This month, basketball and bacon fans unite for the first time as the makers of Hormel Black Label Bacon will give some of college basketball’s most diehard fans the chance to taste the most elite smoked meat ever. The bacon is smoked with the actual northern cherry maple wood used to make the final floors of the 2023 college basketball tournament. Through March 20, fans can take a shot at the ultimate taste of victory by registering for a chance to win one of 68 commemorative packages of Hardcourt Smoked bacon at a dedicated web page.
Hormel’s Hardcourt Smoked Bacon.