-The New York Lottery goes soap opera dramatic with its new Cash Multiplier Series campaign from McCann New York. “The Multipliers of Dutchess County” leans into daytime television, featuring characters whose lives are dramatically drawn to the series of tickets. After all, New Yorkers love drama, and what better way to highlight these winnings than creating a daytime drama filled with multiple twists and turns. The campaign was directed by comedy director duo Terri Timely.
-If you missed any of the Super Bowl ads during the game, Adweek has you covered with its comprehensive Super Bowl Ad Tracker.
-Tubi may have had the standout ads of the Big Game, especially with the one that looked to take viewers out of the game and into Tubi itself.
-The NFL featured a woman quarterback in its annual Super Bowl spot, and it was a fun spectacle to watch.
-National CineMedia is the U.S. representative for the Cannes Lions International Festival of Creativity, and the organization has now brought on The Creative Ladder as the official charity partner for the 2023 Young Lions Competition.