-Malk Organics challenged farmers marketgoers to pick a better almond and oat beverage, one that both tasted better and was better for them. A video by Austin creative agency Door No. 3, sees real consumers comparing the ingredients of bigger almond and oat milk brands versus Malk organics, and them picking Malk’s lesser ingredient list as their choice.
-Fans will be able to make guesses about whether the upcoming Super Bowl beer ad will be from Miller Lite or Coors Light to compete for part of a $500,000 jackpot.
-The NFL has tapped the Manning brothers, alongside star athletes Demario Davis and Josh Jacobs, and teamed up with 72andSunny for a new campaign to promote the 2023 Pro Bowl Games.
-The One Club for Creativity has added three top industry leaders to its board of directors. Elected by a vote of The One Club membership to two-year terms are Sofia Hernandez, global head of business marketing, TikTok; Anselmo Ramos, co-founder, creative chairman, Gut; and Liz Taylor, global chief creative officer, Ogilvy. Responsibilities include providing input and feedback on the club’s many professional development, education, inclusion & diversity and gender equality programs, connecting the club with advertising and design schools, and nominating top creatives to serve on juries for The One Show and ADC Annual Awards.
-Young creatives need mentorship from the CCO level more than ever, writes Dan Lucey, CCO of Havas New York.
-This week’s tasty Marketing Morsels uncovers offerings from M&M’s, Coca-Cola, Twix and more.
-Last week, M&M’s announced an “indefinite pause” on its spokescandies due to their “polarizing” nature. So what’s going on?
-The latest Young Influentials podcast discusses Instagram’s plans to turn photos into NFTs.