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-ZOA Energy was founded by business people, celebrities and athletes, and now it’s trying to “Fuel Something Bigger” with a campaign and platform looking to inspire people to reach their full potential. With a brand refresh that includes a campaign, visual identity and new flavor rollouts, the changes are designed to reflect the ethos and passions of ZOA founders Dwayne Johnson, Dany Garcia, John Shulman and Dave Rienzi. “We are passionate about what we’re building with ZOA, and fueling something bigger with our enhanced product and bold new design,” said Johnson in a statement. R/GA is the creative and design partner for the work.
-The International Andy Awards has announced its regional shortlist ahead of the awards show. As the first award show of the season, the Andys continue to grow international relationships, this year, adding Africa to the competition. The other regions included for another year in a row are APAC, Greater China, Latam, Swana and Europe. Visit The Andys website to see the full short-list from each region.
-Ukraine’s creative communications industry has continued to work through the ongoing combat, finding ways to operate amid the peril remaining Ukrainians face.
-Anheuser Busch has purchased three minutes of national broadcast time in the Super Bowl for just three brands—Bud Light, Michelob Ultra and Busch Light.
-In its latest irreverent stunt, Postmates has enlisted the help of Too Hot to Handle’s heartthrob Harry Jowsey to sell a carby, creamy, sugary “cheat meal.”
-As a sponsor of the Rugby World Cup, Meta has released an AR-led campaign to allow fans to showcase their passions for their national teams.
-Former New York Giants quarterback Eli Manning is coming off the bench for a social campaign backing Verizon’s “Welcome Unlimited” plan.
-Michelob Ultra—and brand ambassador Serena Williams—are returning to the Super Bowl with a play on the classic comedy Caddyshack.