-Prudential has released its first integrated campaign created in partnership with McCann. Together, they used a behavioral economics insight that feeds on the power of hope to inspire action. So many insurance ads show the bad of what happens, but “Now What?” plays into moments of hope rather than fear to encourage consumers to build on new life experiences. “Prudential wants to focus on when things go right, because that is the perfect time to start planning for your future and your long-term financial security,” said Shayne Millington, co-chief creative officer at McCann New York.
-Did you shop Black Friday deals? If so, you’re one of many U.S. shoppers who spent $9.12 billion online, buying everything from toys to electronics to exercise equipment, a 2.3% increase compared to last year.
-R/GA is closing its current office space in New York City as well as its space in downtown San Francisco as part of a larger restructuring.
-In episode two of the Touch of Truth podcast, host Jackie Cooper sits down with founder, investor and entrepreneur Moj Mahdara.
-For the first time in Adweek’s Agency of the Year program, Adweek is releasing the shortlist of agencies considered for each of its categories, including today’s Breakthrough Agency of the Year list.
-The fashion industry produces an incredible amount of waste, and several brands are trying to change that by revolutionizing textile recycling.
-Encouraging schools to allow teachers to “Take a Day to Learn Dyslexia,” advocacy group Made By Dyslexia teamed with DDB Melbourne to release a 70-second spot narrated by actor Jeremy Irons.