Monday Stir

By Kyle O'Brien 

-Quilted Northern is re-energizing its nearly 100-year-old brand with the new “Keep it Quilted” campaign from Argonaut. The campaign is a departure from the category’s usual emphasis on “potty humor,” focusing instead on the brand’s target consumer, who pays attention to the smallest of details to comfort and pamper themselves and their loved ones. The campaign also showcases a new visual identity system from brand design agency Soulsight.

-Brandweek kicks off today in Miami. The Fifth Annual Brandweek Summit has returned—and we’re thrilled to bring the marketing world an unparalleled array of intimate sessions and exciting activities.


-Adweek’s 2022 Brand Visionary, Pharrell Williams, has created a throughline between all his business endeavors that supports his overall image.

-Check out the rest of Adweek’s 2022 Brand Genius honorees in time for Brandweek.

-Hasbro’s Benelux department discovered Monopoly players became emotional, making the game potentially beneficial for personal and emotional development.

-On this week’s podcast episode of To Dine For, host Kate Sullivan is joined by John Terlato, vice chairman at Terlato Wines International.

Danny DeVito grew up mere miles from the original Jersey Mike’s sub shop on Point Pleasant Beach—and he’s the first-ever celebrity endorser in its new national campaign, “It’s a Jersey Mike’s Thing.”